Says effective communication is a key to the success of welfare schemes
GANDERBAL, MARCH 08: The Deputy Commissioner (DC) Ganderbal, Shayambir on Friday inaugurated a five-day multimedia exhibition of the Central Bureau of Communication (CBC), Ministry of Information and Broadcasting, Government of India at Mini-Secretariat, here.
The DC was accompanied by the Head of CBC J&K, Ghulam Abbas, Field Publicity Officer CBC Srinagar and Field Publicity Officer CBC Anantnag.
The exhibition on Viksit Bharat is being organised by CBC’s Field Office Srinagar at the Mini Secretariat Ganderbal from 8th to 12th March 2024.
The five day exhibition aims to showcase various welfare initiatives and schemes of the government, with a special focus on Viksit Bharat, Mission Life, Swachh Bharat Mission and Agnipath scheme.
On the first day, resource persons from the ICDS department delivered insightful lectures about the department’s various schemes.
The DC emphasized the importance of effective communication in reaching the grassroots level, ensuring that government schemes reach the masses. He reiterated the administration’s commitment to extending support to people in availing the benefits of various schemes.
Head of CBC J&K, Ghulam Abbas, underscored the role of CBC in disseminating information about public welfare schemes of the government and development initiatives effectively.
He mentioned that the media outreach helps in effectively delivering the message and field units of CBC organise such programmes across the length and breadth of Jammu and Kashmir.
During the event, the DC also visited stalls set up at the exhibition venue by various departments including Agriculture, Health, Horticulture and ICDS.
Attendees were further entertained and informed through cultural performances by the CBC cultural troupes, which highlighted information about various government schemes in an entertaining manner.
The programme witnessed an enthusiastic participation from numerous students from various schools and workers from the ICDS department.
An open quiz was also organised for the audience during the programme. The winners were felicitated by the DC.
Tomorrow, on the second day of the exhibition, resource persons from the health department will deliver lectures about various schemes of the department.
