New Delhi: Recognizing that more than 50 percent of walls in India especially in rural and remote areas remain unpainted, Shalimar Paints has launched its ‘Mela range’ paints meeting affordability and durability.
The company has also launched ‘Smart Bharat 2-in-1 Paint’ at an event held in Thailand, it said in a release and added that over 100 key channel partners across India attended the launch event.
Mela series of products is a budget-friendly paint range designed to bring vibrant colour and durability to homes across India. It includes a comprehensive basket of products — undercoats and enamel for wood and metal, as well as water-based primer and distemper for walls.
Recognizing a significant market gap, Shalimar Paints conducted extensive research and identified that more than 50% of walls in India, especially in rural and remote areas, remain unpainted. With a commitment to innovation and a mission to make quality paint accessible to all, the company has introduced the Mela Series as a solution to bring life and colour to these raw surfaces.
The launch of these new products underscores Shalimar Paints’ ambitious growth journey. As a trailblazer in the dynamic paint industry, the brand continues to set benchmarks with its unwavering dedication to quality and innovation.
Commenting on the success, Mr. Kuldip Raina, Director- Sales and Marketing at Shalimar Paints said, “We are incredibly proud of the success of our HERO & ZERO DAMP range; it’s a true reflection of our commitment to creating innovative, high-performance solutions that meet real needs. With our ‘Upgrade Kiya Kya’ strategy, we are excited to take bold steps forward, launching new products like Smart Bharat 2-in-1 Paint and the Mela Range, while also expanding into categories like wood adhesives and spray paints.”
UNI
