Srinagar, Jan 10 (JKNS): TCI Max on Saturday released a Kashmiri heritage calendar in Srinagar that brings together the region’s landscapes, artisanal traditions, and the poetic philosophy of Sheikh-ul-Alam Nooruddin Noorani (RA), offering a visual and cultural record of the Valley across the year.
The wall calendar is themed around Kashmir’s seasonal rhythm, traditional craftsmanship, and the enduring influence of Sheikh-ul-Alam (RA), the 14th-century saint-poet whose verses remain central to Kashmiri cultural thought.
Each month pairs imagery of Kashmiri shawls and craft traditions with selected couplets attributed to Sheikh-ul-Alam (RA), presenting poetry as a living cultural presence rather than a historical reference.
The calendar’s design draws on traditional motifs such as paisleys, chinar leaves, almond blossoms, and the tree of life, commonly found in Kashmiri textile and decorative arts.
A recurring focus throughout the calendar is the shawl as a cultural object from raw Pashmina fibre to intricate weaving techniques positioned alongside Sheikh-ul-Alam’s verses that speak of simplicity, ethics, labour, and harmony with nature.
TCI Max Marketing Manager Nisar Ahmad Bhat said the calendar seeks to foreground Kashmir’s intellectual and artisanal heritage through a contemporary visual format.
“This edition brings together craft and poetry of Sheikh-ul-Alam (RA) as interconnected expressions of Kashmiri identity,” Bhat said. “The shawl becomes both an artistic medium and a metaphor, while Sheikh Nooruddin Noorani (RA)’s words continue to guide cultural memory.”
The company said the calendar is intended not merely as a date-keeping tool but as a year-long visual archive that highlights Kashmir’s craftspeople, aesthetic traditions, and philosophical legacy.
TCI Max said it hopes the initiative will encourage wider appreciation of Kashmiri craftsmanship and support the continuation of traditional skills and cultural narratives across generations. (JKNS)
